Marketing & Promotion

The marketing mix for the 2012 Karoonda Farm Fair aims to attract a huge captive audience through effective media strategies. A broad range of media platforms for advertising and publicity will be used to attract and inform the general public of our family friendly event.

Karoonda Farm Fair will be mass marketed, using promotional tools – flyers and posters to saturate the market within the Murraylands and surrounding areas (Barossa Valley, Riverland, Adelaide Hills and South East). Furthermore, print media outlets such as The Stock Journal, The Standard, The Advertiser and Barossa Herald will be used in conjunction with PR tools - media and press releases to effectively communicate, engage and gain exposure to become prominent within these communities.

Want to hear us? Tune into the local radio stations - Power FM, 5MU, 5RM and Flow FM as we will be broadcasting vast and fast to the general public.

Lastly, other innovative and effective publicity tools such as the internet will be used to spread the word.

With a large advertising budget, hard working team backed by sponsors it is guaranteed to draw ‘traffic’ through your site. As always, any promotion that you can offer through word of mouth via your networks and your own advertising will help to seal our, and your success over the two days of the Farm Fair.

We are always interested to learn of any special promotions, product launches, demonstrations etc. that you will be unleashing at the Karoonda Farm Fair.  Please email us with the details.